What We Do

Welcome to Goodstory Consulting, a strategic advisory firm for technology startups and their leaders. Our founder and CEO is Chitra Ragavan, an advisor to tech startups and a nationally-recognized former journalist. With our transformational strategy design and execution, we're here to help you find your narrative and bring your product to life.

Our expertise is strategic positioning and storytelling. We are ready to take your story to the next level and put your company on the map.

Read more about we do.

What People Have to Say

“If you want to bring and drive any key initiative to completion, Chitra is the person you would want to have.”

BCG Digital Ventures

• Siva Kannan
• CTO

"Chitra is the trusted advisor and right hand every CEO needs."

Gem

• Scott Barrow
• Chief Product Officer

“Chitra is a consummate professional whose instinct for objectivity, formed in a successful career as an investigative journalist, is enhanced by deep integrity.”

Team 3i

• Michael Hurley
• President

“Hiring Chitra was the best decision I ever made. Every CEO needs a Chitra in the trenches with them.”

Gem

• Micah Winkelspecht
• CEO and Founder

“Chitra is a leader who sees the big picture and then can create a plan to execute on it."

Talent Development Manager

• Madeline Mann
• Inspire

“Chitra makes things happen, and she makes sure they're the right things that will make the greatest impact in advancing the company and team in achieving our objectives.”

CareerArc

• Linda Souza
• Chief Marketing Officer

"Chitra is fantastic! She is thoroughly professional and has incredible integrity. She’s also a gifted communicator – unbelievably eloquent with the written word. Her journalism is unparalleled."

Melrose PR

• Kelley Weaver
• CEO

"Chitra is a seasoned strategist, an astute mind and wonderfully brilliant. She’s created an incredible professional trajectory that makes her a valuable C-suite consigliere."

Digital Asset Trade Association

• Jill Richmond
• COO

“Chitra is one of the most informed, insightful, fair, and trustworthy journalists with whom I have worked.”

Cunningham Levy Muse, LLP

• Bryan Cunningham
• Executive Director

“I was able to work with Chitra, witnessing her help guide and build a several-thousand-person sized company directly with the CEO. I’d certainly jump at any opportunity to continue working with and learning from Chitra.”

Addepar

• Ben Matheny
• Senior Director of Operations

Here at Goodstory, we are the architects of your business narrative, crafting your story brick by brick, helping you build a sustainable company with a durable competitive edge. Here are the core elements of our proven narrative framework.