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Many CEOs forget they have a simple but potent weapon in their communications arsenal: ✍️ It’s called a “Letter from the CEO.” Why is it so powerful? Because it’s a direct, unfiltered megaphone to reach your key audience 📣 You can either be proactive or reactive with your Letter from the CEO. You can announce and celebrate good news. Or …

Here are 5️⃣ simple ways to build your startup communications strategy: These are tips I learned from my first career in journalism at NPR & U.S. News that I now use to advise startup CEOs. 1️⃣ Internal Interview Conduct deep-dive interviews to understand the founder, product, and team stories to generate ideas for the brand story💡 2️⃣ Fun Facts Identify …

Here are the 🔟 most common mistakes that startup CEOs should avoid making: 1️⃣ Pick a co-founder out of friendship or loyalty, not skills 2️⃣ Have too many co-founders (3 or more = potential analysis paralysis) 3️⃣ Bring in a co-founder with the exact same skills instead of offsetting their weaknesses 4️⃣ Don’t hire a CFO to instill accountability 5️⃣ …

What’s the Number One piece of advice that I give first-time founders? Building a startup is a 24/7 job. So many CEOs and founders forget one very important habit. 📚Read, Read, Read A disciplined and systematic reading of newspapers, magazines, trade publications, and blogs can both provide competitive intelligence and act as an early warning system. Competitive intelligence: 📗 Client …