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Startups have a tough time getting traction and media attention during a crisis like #COVID-19. Here are 3 steps to change that: Take HUNGRY, a private chef service technology platform whose original goal was to connect companies with top local chefs for business and event catering. Great idea 💡 wrong timing 🕰️ When COVID hit, Hungry found itself starved for business. “Our …
While every founder is different, one thing they all have in common is big, distinctive personalities. Here are 3 archetypes of founders. Have you worked with any of them? ☑️ Dreamer: Can see the future well past most others. What they love: To have their big picture broken down into chunks. What they hate: Expecting them to have all the …
Many CEOs forget they have a simple but potent weapon in their communications arsenal: ✍️ It’s called a “Letter from the CEO.” Why is it so powerful? Because it’s a direct, unfiltered megaphone to reach your key audience 📣 You can either be proactive or reactive with your Letter from the CEO. You can announce and celebrate good news. Or …
Here are 5️⃣ simple ways to build your startup communications strategy: These are tips I learned from my first career in journalism at NPR & U.S. News that I now use to advise startup CEOs. 1️⃣ Internal Interview Conduct deep-dive interviews to understand the founder, product, and team stories to generate ideas for the brand story💡 2️⃣ Fun Facts Identify …
Here are the 🔟 most common mistakes that startup CEOs should avoid making: 1️⃣ Pick a co-founder out of friendship or loyalty, not skills 2️⃣ Have too many co-founders (3 or more = potential analysis paralysis) 3️⃣ Bring in a co-founder with the exact same skills instead of offsetting their weaknesses 4️⃣ Don’t hire a CFO to instill accountability 5️⃣ …
What’s the Number One piece of advice that I give first-time founders? Building a startup is a 24/7 job. So many CEOs and founders forget one very important habit. 📚Read, Read, Read A disciplined and systematic reading of newspapers, magazines, trade publications, and blogs can both provide competitive intelligence and act as an early warning system. Competitive intelligence: 📗 Client …
Since the dawn of civilization, storytelling has driven human growth, movement, and progress. We are driven by narrative. It used to be cave drawings. Now we’re telling stories through social media. But figuring out a company’s story –– and telling it in a compelling way –– is challenging, given technology’s growing complexity. The beauty of code Technology and software products are …
